Serving the industry since 1988, the In-Store Marketing Institute has evolved from a small publisher into an industry trade association that serves brand marketers, retailers, agencies and manufacturers worldwide with information and educational events focused on improving retail marketing strategy. Senior members of Proteus are regular guest lecturers at the Institute's flagship events. Proteus has been a member of the In-Store Marketing Institute since 2006, utilizing the association's network of industry leaders, publications, and special events to stay in touch with the most current developments in shopper marketing.