With its unmatched faculty and academic programs, Wharton is the most comprehensive source of business knowledge in the world. The first collegiate school of business in 1881, it continues a heritage of innovation today, in an exciting environment that generates the ideas and knowledge that transform global business.
Stephen J. Hoch is the Patty and Jay H. Baker Professor and Director of Wharton's Jay H. Baker Retailing Initiative. Professor Hoch is internationally known for research on retail merchandising, assortment, pricing, promotion strategy, and consumer behavior. He consults extensively with leading consumer goods manufacturers and retailers around the world, assisting them in focusing retail strategies, improving their product offerings and improving their pricing and merchandising tactics.
As a member of the Proteus staff Steve provides informed insight, academic guidance and real world experience across all our disciplines.