Integrated Marketing Communication (IMC) has been around for almost two decades. It developed in response to global clients' demand for increased advertising ROI and fragmentation of media channels.
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The retail market is always changing. Managing change correctly can mean the difference between having a great year and scrambling to recover. One change sparking new product opportunities is the growing influence of women over purchase decisions. What does this mean to the retail market?
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Between 1977, the year Sam Walton introduced the 'Wal-Mart Cheer', to his death in 1992, Wal-Mart's compound annual growth in both revenue and net profit was 35%.
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