Perspectives: Is your IMC really comprehensive?
Integrated Marketing Communication (IMC) has been around for almost two decades. It developed in response to global clients' demand for increased advertising ROI and fragmentation of media channels.
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Trendwatch: Women and the Retail Market
The retail market is always changing. Managing change correctly can mean the difference between having a great year and scrambling to recover.
One change sparking new product opportunities is the growing influence of women over purchase decisions. What does this mean to the retail market?
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Perspectives: Is Wal-Mart Unstoppable?
Between 1977, the year Sam Walton introduced the 'Wal-Mart Cheer', to his death in 1992, Wal-Mart's compound annual growth in both revenue and net profit was 35%.
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