Turning on the jets
By the late 1990s, Delta Faucet Company had begun to see its market share eroded. Big box retailers like Home Depot and Lowe's were asking Delta for a considerable number of new designs, and they simply didn't have the in-house resources to meet those demands. At stake were the number of SKUs Delta could expect to have at a retailer, such as Lowes where a single SKU can represent as much as $12 million in revenues. For help Delta executives turned to Proteus.
It was clear that Delta needed to add fresh designs to the product mix or face marginalization. Within a matter of months, Proteus developed several hundred new potential faucet design concepts - kitchen, bath, single-handle, double-handle, high-spout, low-spout and more.
Of the designs we initially developed, some 20 eventually entered the market. In the first year of working with Proteus, Delta saw an incremental sales increase of more than $50 million. One of our designs, the Lewiston, quickly became the second best seller in the line.
